Epsy App for Android
Category: Visual Design (Function)

Mobile & OTT App Features

Watch Epsy's story:

Problem
In a world in which digital health is increasingly benefiting patients and physicians, the epilepsy space has lacked an effective offering, and presented an urgent opportunity for change. 

Solution
Earlier this year, Epsy set itself on a mission to give people a better way to live with epilepsy. With the challenges of delivering a valuable and accessible experience to patients affected by this neurological condition, we wanted to create a strong design framework to underpin the architecture of our app, and define a clear and distinct visual language to interface with our users: we made each individual interaction delightful, yet simple and easy - so much so, as to even allow users to log a (mild) seizure while they are having one. The Epsy App for Android has been available since July: patients can download the app for free, easily log their medications and seizure activity, and monitor their progress via insights that are collated from all their logs.

Epsy’s design mirrors our mission: making each day with epilepsy brighter than the last. From the color purple to the helpful logging flow incorporating emojis and friendly language, interactions are focused on positivity and delight for the user. 

The anatomy of the app is built in layers and controlled by expressive, yet intentional interface animations, encouraging user progress and bringing focus to tasks. We use bold and optimistic colors to codify our positive energy and approachability, and this is paired with key and ambient lighting to bring calmness and clarity to users. We ensure a patient’s emotional state is respected, as well as those who suffer from photo-sensitive seizures, with all animation effects being controlled by their phone’s accessibility settings.

Our onboarding is optimistic and empowering, driving users to establish the habit to log medication and seizure activity within the first seven days, which increases engagement and retention.

We use our primary color on our backdrop and to define principal moments of the user journey, like our opening animation, celebratory screens, as well as the primary calls-to-action in buttons, navigation iconography and hierarchically to call-out key user stats. Our primary color is complemented by pink as our accent color. With its boldness, pink highlights clear moments and actions such as logging events, missed medications and unfinished tasks. We deliberately employ a series of supporting secondary colors in a way codified to project our positive energy and approachability. 

“Insights” fulfill an integral part of our mission to deliver value to our users: by analyzing and collating the patient’s recorded entries into easy-to-read, informative overviews for seizures, medication and other metrics, we enable users to monitor their progress and spot trends and patterns. Our design framework articulates a clear prioritization of information in a way to ensure consistency and legibility across the visual aesthetics and the functional layers, resulting in a better experience for our users. We use visual cues of lights, shadows and gradients from key and ambient lighting to help portray the user’s progress in an encouraging way.

Patients can easily share this information with their doctors via the phone’s native sharing functionality, allowing for streamlined and informed conversations during appointments - a gap we identified in current treatment journeys.

Epsy’s primary color is purple, as this color best celebrates the wonder of the human brain: there is no purple wavelength of light – it takes a mixture of both red and blue wavelengths to see purple. That makes purple a “non-spectral color” – and, in fact, the only non-spectral color that humans see ”with the brain”. 

Results
We have an independently-run survey with 620 patients and carers, where 98.3% of respondents said Epsy makes it easier to track their epilepsy and 93.9% said Epsy helps with medication compliance. We also see this user success in our user metrics: we have activated our users to a 60-day retention rate above 60%. Epsy is now in the top 3 epilepsy apps on the Google Play store, with over 12,000 downloads in just four months, and hundreds of 5-star reviews, and a 4.7 out of 5 average star rating.  Reading our users’ comments, it would be hard to find another app focusing on a serious chronic medical condition in which the word “love” appears so often! - a great feat for an app focusing on a serious medical condition. 

Our next milestone is to reach 1 million users. We want to change the epilepsy journey to get everyone on their right treatment path… and give the world freedom from seizures.

Watch Epsy on Android:

View Epsy on the Google Play Store: